The West Wasn't Won On Salads
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It was won on beef.
It has long been said in America, that for those who seek new frontiers, adventure and a good hard day’s work, all roads lead west.
A lot has changed since the days of Bill Hickok and the Wild West. But, as with those truths we hold to be self-evident, some things remain the same.
The Cowboy has always been a symbol of pride, independence and the vast, untamed wilderness which once stretched across our nation. The American cowboy is legendary, not just here in the United States, but around the world for strength and toughness. More than anything else, the cowboy embodies the principle that here, in America, a good work-ethic trumps a fancy last name every time.
It is easy to lose sight of the fact that, even today, for every steak and every hamburger enjoyed amongst friends, family and loved ones, there are ranchers out there giving everything they can to ensure their cattle grow strong and healthy. It is a tough job, and no easier today than 200 years ago.
Today’s rancher must also be a veterinarian, a business person and an innovator. He or she must be able to fix a saddle as well as implement cutting edge technology to ensure that their products are as good, safe and wholesome as they can possibly be. And, they must also protect their families, juggling the responsibilities of parent-teacher conferences and little league games with cold nights and endless demands of the job. While the job of today’s rancher is vastly different than it once was, the values, toughness and integrity have endured.
As has been true since the unlikely beginnings of our great nation, strength, integrity and a willingness to persevere through anything to get the job done right, are the trademarks of today’s cattlemen. Thank you for a job well done. Today, we recognize you not just as American icons but also as Food Safety Heroes.
