New Nationwide System Could Speed Product Recalls
The Food Marketing Institute (FMI) and GS1 US have announced the launch of a new online service designed to facilitate the prompt exchange of accurate recall information between retailers, wholesalers and suppliers. When recalls are announced, the new system, known as the Rapid Recall Exchange (“RRE”), will allow suppliers to send specific, targeted information to retailers and wholesalers on how to remove recalled products, handle them safely and address reimbursement requirements.
According to the FMI, the new system was designed by the industry for the industry. The RRE replaces the existing Product Recall Portal, improves ease of use and adds numerous capabilities. In addition to complimenting existing recall practices and complying with the requirements of the FDA Reportable Food Registry, the RRE also features:
- Secure user-authentication;
- Two-way messaging between trading partners;
- Internet access anywhere, anytime;
- Email alerts about new information;
- Comprehensive, prioritized information with U.P.C. bar codes and product images for easy identification;
- Verification of notification;
- Universal notification of Class 1 recalls;
- Targeted notification to specific customers;
- Consistent, reliable communications; and
- Standardized forms, processes and instructions applying industry best practices
According to Bob Carpenter, CEO of GS1 US, the new system “will ultimately benefit the public as well as the companies that use it.” In turn, access to the Rapid Recall Exchange is available for a nominal fee imposed only to cover operating expenses.
To encourage quick and widespread adoption of the system, FMI and GS1 US are also offering free trial subscriptions to retailers and wholesalers that sign up by Oct. 30. The trial period runs through Dec. 31, 2009.
More information is available at www.rapidrecallexchange.org.
